Browse Category: My Work

Interior Design: Work 76

I did this project with Phillip Han. We wanted to create a coworking space for a variety of uses.  We wanted to have space for the occasional visitor, people who would work here every day, and small companies that need office space.  The space we decided upon was a three-story building at 76 South Division.  The layout of this building allowed us to create separate areas for the three separate needs.  We decided to use the first floor as a space for occasional visitors.  We wanted this space to have a similar feel to that of a coffee shop, where people might stay for varying lengths of time.  Most people here would be working alone on computer-based tasks, so we wanted to have most of the seating be at small tables, with a few sofas and larger tables, for group meetings and such.  We wanted the layout of the room to draw people in through the front door to the counter, where they would order and receive a beverage.  While they’re waiting for their drink, they would look at a wall featuring information about the coworking space, who’s there, and what it’s all about.  The would then find a table, sit, and work.
We decided to use the second floor for resident coworkers, people who pay a membership fee, use the same desk every time they visit, and do most of their work here.  We would expect these visitors to be in the space five days per week.  In this space, residents need a secure place to store items they may need for their work, so we decided to use lockers.  We also wanted to encourage collaboration, so we included a space for conversation away from the desks.
We decided not to focus on the third floor, but we did decide that it would be divided into four separate rooms, with space for five to six people to work in each room.
What I learned:
From this project, I think I learned a lot about working with others.  It wasn’t the best experience I’ve had, and I think the key to better collaboration is more communication.  I think it also would have helped us to plan a timeline before we started the project, so that we knew how far along we should be at a given point in time.

Lessons Learned

For my industrial design project in Introduction to Design, I designed a kayak.  Remember that post over the summer, about kayaks? That’s what I went off for this project. I had the solution in my mind, I knew what the perfect kayak would be like.  I was really exited when I first started the project. I was going to make amazingly watertight hatches that would be flush with the rest of the body, and a seat made of Aeron-style stretched webbing with thigh support so your legs wouldn’t be sore.  The cockpit is small, so it’s watertight and warm, perfect for open water with big waves.
That pattern of elastic straps on the hull?  That was going to be a logo for the whole brand.
This kayak was going to be great.
However, my thinking was all wrong.  I had the solution in my mind, I knew what the perfect kayak would be like, and that was what made this terrible.  There wasn’t research. There wasn’t brainstorming.  There wasn’t technically design at all.  My “process” here was essentially “Have a plan – sketch out plan.” There was no creativity.  This wasn’t good.  I realized this fairly early on in the process, but failed to adjust my course of action.
This was terrible.  I would consider this to be a failure.
I am so glad that I did this.  This project taught me how important process is, and how much it matters in producing a good design.  I am so glad that I experienced this failure.
Fail hard.  Fail early.

Penguin Random House

Earlier today it was announced that Penguin and Random House will be combining.  This is a huge big deal in the publishing world, but I think it’s particularly interesting from a branding perspective.  Penguin has a fantastic brand.  When I see the Penguin logo, I think of classic books that have an impressive following.  The Clothbound Classics by Coralie Bickford-Smith are gorgeous, and Penguin itself seems like a great company to work for.  I’m hugely jealous that Siobhan Gallagher gets to intern there, and Impress The Penguin really got me thinking that I should apply.  Penguin is fun, Penguin is quirky, Penguin is quality.

Random House?  I know they’re a publisher.  I know that they make a lot of books.  I didn’t know what their logo was until I googled it today, and I don’t have any particular association with Random House.  Their branding is pretty eh.
Then, I got thinking and wondering what the logo would be like for the combined publishing house.  Here’s what I came up with.
What do you think?  Critique is welcome, and I’d love to see what other people have designed!

Also, this tumblr is great:  Penguin Classics You Never See