Browse Category: Penguin Random House

Penguin Random House

Earlier today it was announced that Penguin and Random House will be combining.  This is a huge big deal in the publishing world, but I think it’s particularly interesting from a branding perspective.  Penguin has a fantastic brand.  When I see the Penguin logo, I think of classic books that have an impressive following.  The Clothbound Classics by Coralie Bickford-Smith are gorgeous, and Penguin itself seems like a great company to work for.  I’m hugely jealous that Siobhan Gallagher gets to intern there, and Impress The Penguin really got me thinking that I should apply.  Penguin is fun, Penguin is quirky, Penguin is quality.

Random House?  I know they’re a publisher.  I know that they make a lot of books.  I didn’t know what their logo was until I googled it today, and I don’t have any particular association with Random House.  Their branding is pretty eh.
Then, I got thinking and wondering what the logo would be like for the combined publishing house.  Here’s what I came up with.
What do you think?  Critique is welcome, and I’d love to see what other people have designed!

Also, this tumblr is great:  Penguin Classics You Never See