Packaging needs to be considered. Packaging needs to communicate clearly and elegantly. Packaging needs to stand out on a shelf. Packaging is important. But what if it wasn’t? What if we didn’t have to put everything in a box? Can you imagine walking into the Apple store and seeing shelves of computers, and just computers? …
In my ideal office, I have a Nelson Swag Leg Desk. I keep nothing on this desk, because I have no irrelevant desk rubble. All I have is my computer and a few Mad Men style desk accessories. I don’t even have a power cord for my computer, it just has infinite energy. It’s a beautiful system. …