Packaging needs to be considered. Packaging needs to communicate clearly and elegantly. Packaging needs to stand out on a shelf. Packaging is important. But what if it wasn’t? What if we didn’t have to put everything in a box? Can you imagine walking into the Apple store and seeing shelves of computers, and just computers? …
I first saw Ric Bixter’s work with these rubber band boxes he designed for a school project. The assignment was to go into a store and find an object to repackage in an interesting and creative way. Not only is the text on the boxes amusing, the shape of the boxes varies, based on the …