I’m not sure how I found out about them, but I’ve been aware of Poketo for a couple years now. I had the chance to go in December, and it was nothing short of a spiritual experience*. The store is perfect, it feels like it has all of the material things that a person needs …
Packaging needs to be considered. Packaging needs to communicate clearly and elegantly. Packaging needs to stand out on a shelf. Packaging is important. But what if it wasn’t? What if we didn’t have to put everything in a box? Can you imagine walking into the Apple store and seeing shelves of computers, and just computers? …