Earlier today it was announced that Penguin and Random House will be combining. This is a huge big deal in the publishing world, but I think it’s particularly interesting from a branding perspective. Penguin has a fantastic brand. When I see the Penguin logo, I think of classic books that have an impressive following. The Clothbound Classics by Coralie Bickford-Smith are gorgeous, and Penguin itself seems like a great company to work for. I’m hugely jealous that Siobhan Gallagher gets to intern there, and Impress The Penguin really got me thinking that I should apply. Penguin is fun, Penguin is quirky, Penguin is quality.
Random House? I know they’re a publisher. I know that they make a lot of books. I didn’t know what their logo was until I googled it today, and I don’t have any particular association with Random House. Their branding is pretty eh.
Then, I got thinking and wondering what the logo would be like for the combined publishing house. Here’s what I came up with.
What do you think? Critique is welcome, and I’d love to see what other people have designed!
Also, this tumblr is great: Penguin Classics You Never See